Case Study: Cafe Rio

Cafe Rio Brews 143% Increase in Tea Profits by Satisfying Customers' Thirst For Flavor Options

In 2009, Cafe Rio, a leading fast-casual restaurant chain, sought to develop a differentiating tea program to align with their fresh Mexican cuisine concept. By working with China Mist, "We recognized that having a strategic beverage strategy which included high quality teas in fun, differentiating flavors would be a profitable asset for us," says Stacy Young, Community Relations & Marketing Manager at Cafe Rio.
Read more.

Case Study: Noodles

Noodles & Company Reinforces Brand with China Mist, Resulting in Record Tea Profits

Noodles & Company, a popular fast-casual chain known for its fun, world-cuisine-inspired menu, increased their tea sales by 462% from 2006 to 2012 by delighting their guests with a strategic multi-flavored China Mist tea program. According to Joe Gordon, Vice President of Supply Chain for Noodles & Company, "China Mist understands how to help us sell more tea. They work closely with us to select teas that help us be more competitive by reinforcing what makes us a unique and popular brand which in turn delights our target consumers."
Read more.